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Why Sweets are “Always A Treat”

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This sponsored post is brought to you by the National Confectioners Association and coordinated by Wendy’s Bloggers. #SweetPower

Why Sweets are “Always A Treat”

Chocolate, gummies, caramels, mints, gum oh my! There are so many types of delicious treats available. But have you ever wondered how all of these different types of candy end up on store shelves?

I remember as kid how we would ride our bikes to the candy store to fill a small bag of candy and then devour it in minutes. Talk about a sugar rush but it was the best memory with friends as we would take a long time to decide on what to get because there were so many choices. And back then (showing my age) individual candies were anywhere from 10 – 50 cents.

The National Confectioners Association (NCA), which represents more than 550 confectionery companies, is currently hosting the Sweets & Snacks Expo where many of these products get their start.Candy-on-Shelves-MAY

The Sweets & Snacks Expo has four acres of products from the confectionery and snack industries and features more than 800 candy and snack companies displaying thousands of new innovations and traditional favorites. It’s the first time representatives from your favorite stores have the chance to see all these tasty treats and decide what will appear on their store shelves.

Many chocolate and candy companies will also debut products that give treat lovers more information, options and support to make informed choices about how they treat. This wave of innovation is thanks in part to the Always A Treat Initiative, a voluntary commitment made by America’s leading chocolate and candy companies to Partnership for a Healthier America to help people manage their sugar intake.

These companies are committed to tangible changes, including smaller pack sizes and clearer calorie labels. You’ll see these changes hit your local stores over the coming months.

The Always A Treat Initiative is also designed to show people how chocolate and candy can be part of a happy, balanced lifestyle.

Learn more about the Always A Treat Initiative by following #AlwaysATreat or by visiting AlwaysATreat.com. Learn what’s in store for the future of treating by giving the NCA’s Facebook, Twitter, and Instagram a follow as well.

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